Traditional advertising is like dumping money out the window.
Unless, everyone who walks in your door says “Hey Joe, your radio commercial brought us in tonite”, you’re wasting your money. Why? Because there’s no way to track the return on investment of most ad spends if there is any and there’s just too much advertising clutter out there to get your message across.
Here’s an idea. Technology can help you run a more successful business and get customers in the door. When I ran restaurants, the WiFi was free because my customers expected it, but I didn’t get any benefit from it. Everyone had free WiFi.
Today, your WiFi can actually build a powerful database for your restaurant and give you intelligence on your customers that you can use to communicate with them. Imagine capturing emails, cell phone numbers or social media handles from your WiFi and then instantly sending out promotions, specials and offers that bring them back in the door.
I’m a huge believer in internal marketing to your existing customers and giving them reasons to return.
In today’s episode of the Restaurant RockStars Podcast, my guest is Mr. Steve Fletcher from WiFi Technology Solutions. He’s going to show us strategies to increase sales in restaurants and how sending 100 text messages can actually bring in 30 customers to your restaurant.
You can get a free Demonstration at www.getwifitech.com/rockstars – For a limited time, they are offering unlimited texts and low monthly subscription rates. Check it out.
Now go out there and Rock Your Restaurant!
Roger
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