I’m always amazed at those dynamic hard-charging people that can grow a concept to multiple locations. It takes courage, fortitude, an unwavering vision, not to mention leadership to build a brand and maintain consistency and quality that’s on point.
In this episode of the Restaurant RockStars Podcast, I’m speaking with Leslie Silverglide who’s the co-founder and CEO of a fast growing chain of healthy restaurants MIXT, offering a plant-forward menu that they call “Craveworthy”.
The underlying mission of Leslie’s company is to lead the charge for sustainability in the restaurant business for a healthier world and planet. They’re also sourcing 100+ ingredients locally in their markets.
Photo copyright Nader Khouri 2018
We’re going to talk about how to grow a brand, how to find great people, inspire and lead a team and best practices to keep the customer coming back for more. On top of that, their average staff retention is 3 years.
I was astounded to hear that MIXT’s most loyal customers actually dine in the restaurants 21 times a month.
That means customers are raving fans and of course you know that word of mouth is The Most Powerful Marketing in the restaurant business. You just know these people aren’t just dining at MIXT, they’re also spreading the word and praise on social media and the reviews are gold! This is what I call Affinity folks!
Listen up as this is the way to run a restaurant, increase restaurant business and build an unstoppable brand!
Now go out there and Rock Your Restaurant!
Roger
Find a MIXT near you!
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