“ The well-known phrase “Knowledge is Power” is absolutely true in the restaurant business. ”
Long ago, I learned “You Don’t Ask, You Don’t Get”. Don’t be afraid to ask. Why? Because the most successful restaurants not only Sell a lot, they Save a lot! Its just smart business.
What am I talking about? If you run a solid food cost in your restaurant, you can actually Trade for things you normally buy for pennies on the dollar. Think of it this way, instead of paying 100% for what you need, the trade cost to your restaurant is 35% or less. That’s a Win for everyone, but your bank account will thank you.
Why not ask your suppliers for items of value. Know that their warehouses are stock full of stuff they’re not using… its just collecting dust. They’ll be glad to get rid of it and these items have great appeal to your staff and customers. Ask and then reward your employees and customers for free with great merchandise!
Know that when you build a powerful restaurant brand, you have power with suppliers and customers alike.
Remember that many of the products and services you buy are a commodity available from many suppliers. Leverage that power and compare pricing on comparable quality.
Smart restaurants shop their competitors and observe menu pricing, staff training, ambiance, guest counts, etc…
The well-known phrase “Knowledge is Power” is absolutely true in the restaurant business. Stay on top of the competition, play your best game and have fun doing it.
Why else are you in this business?
And don’t forget to raise prices to maintain your margins. Just make sure to over deliver on the value and service equation.
Give this episode a listen and for more money making and money saving ideas, also grab my free gift!
Now go out there and Rock Your Restaurant!
Roger
Welcome to Our Family! Restaurant Rockstars has customers in 13 countries and we are just getting started!
Join our movement today to help restaurant owners and managers on a global level ROCK THEIR RESTAURANTS! This mission is so important to us that we are offering a crazy generous commission plan. Check it out!
SPONSOR THE PODCAST
MORE GREAT PODCAST EPISODES…
-
May 2019
-
May 30, 2019
Episode #164 How to add a new Custom Branded Profit Center
May 30, 2019
-
May 23, 2019
Episode #163 Regular Guys Building an Unstoppable Brand!
May 23, 2019
-
May 16, 2019
Episode #162 How to DECREASE Costs by 12% and Find Money in your Restaurant
May 16, 2019
-
May 9, 2019
Episode #161 The Soul Of A Great Restaurant
May 9, 2019
-
May 2, 2019
Episode #160 Email Marketing Superheroes Dish Tips For Restaurants
May 2, 2019
-
-
April 2019
-
Apr 24, 2019
Episode #159 Decades of Experience and Advice from an Industry Veteran
Apr 24, 2019
-
Apr 18, 2019
Episode #158 The Spirit and Passion of a Restaurateur
Apr 18, 2019
-
Apr 11, 2019
Episode #157 A Real Life Menu Overhaul For Maximum Profitability
Apr 11, 2019
-
Apr 3, 2019
Episode #156 The Power of Birthday Marketing
Apr 3, 2019
-
-
March 2019
-
Mar 28, 2019
Episode #155 An Easy Way To Source Restaurant Equipment
Mar 28, 2019
-
Mar 21, 2019
Episode #154 New Source Of BIG PROFITS For Your Restaurant
Mar 21, 2019
-
Mar 13, 2019
Epsiode #153 Get Your House In Order then Count your Cash!
Mar 13, 2019
-
Mar 6, 2019
Episode #152 True Restaurant Success Part II with Jesse Vasquez
Mar 6, 2019
-
-
February 2019
-
Feb 28, 2019
Episode #151 Dominate your Competition like a Las Vegas Casino
Feb 28, 2019
-
Feb 13, 2019
Episode #150 Credit Card Processing For Restaurants DeMystified
Feb 13, 2019
-
Feb 6, 2019
Episode #149 Five Powerful Letters Spell Restaurant Success!
Feb 6, 2019
-
-
January 2019
-
Jan 31, 2019
Episode #148 Is your Restaurant Capturing Lightning in a Bottle?
Jan 31, 2019
-
Jan 23, 2019
Episode #147 Does Your Menu Print Money?
Jan 23, 2019
-
Jan 16, 2019
Episode #146 How To Get The Greatest Employees On The Planet!
Jan 16, 2019
-
Jan 3, 2019
Episode #145 How To Capture More PROFIT From Your Restaurant DATA
Jan 3, 2019
-
-
December 2018
-
Dec 19, 2018
Episode #144 Everything You Need To Know About Food Trucks & Restaurant Equipment
Dec 19, 2018
-
Dec 12, 2018
Episode #143 Do You Really Need To Take Reservations? You May Be Surprised!
Dec 12, 2018
-
Dec 6, 2018
Episode #142 A Winding Road of Restaurant Success with Jesse Vazquez
Dec 6, 2018
-
-
November 2018
-
Nov 27, 2018
Episode #141 A Brewmeister’s Keys To Building A Successful Business!
Nov 27, 2018
-
Nov 20, 2018
Episode #140 Don’t Rely on Social Media to Market your Restaurant – Erik Shellenberger
Nov 20, 2018
-
Nov 9, 2018
Episode #139 Make More Money Over The Holidays (START NOW)
Nov 9, 2018
-
Nov 1, 2018
Episode #138 When Staffing Your Restaurant Fight Fire with FIRE!
Nov 1, 2018
-
-
October 2018
-
Oct 26, 2018
Episode #137 Service that Stinks
Oct 26, 2018
-
Oct 17, 2018
Episode #136 Genius Biz Lesson From THE ROLLING STONES
Oct 17, 2018
-
Oct 10, 2018
Episode #135 What The VIBE Says About Your Restaurant
Oct 10, 2018
-
Oct 2, 2018
Episode #134 A New Restaurant Profit Center On the Fly!
Oct 2, 2018
-
-
September 2018
-
Sep 26, 2018
Episode #133 The MOST Important Detail in your Restaurant!
Sep 26, 2018
-
Sep 18, 2018
Episode #132 Strategy From A Top Brand Expert
Sep 18, 2018
-
Sep 12, 2018
Episode #131 The Secret to Wild Restaurant Success!
Sep 12, 2018
-
Sep 5, 2018
Episode #130 Does your Indie stack up to the Competition?
Sep 5, 2018
-
-
August 2018
-
Aug 21, 2018
Episode #129 Restaurant Pet Peeves – don’t let them happen in your place!
Aug 21, 2018
-
Aug 14, 2018
Episode #128 Everything You Need To Know About Beer With Don Tse
Aug 14, 2018
-
Aug 6, 2018
Episode #127 One Cool Tip: How an ICEBERG can Double Your Restaurant Sales!
Aug 6, 2018
-
-
July 2018
-
Jul 30, 2018
Episode #126 One Foot From Disaster, My Journey To Wild Success
Jul 30, 2018
-
Jul 17, 2018
Episode #125 If You’re Not a Social Media Junkie, Someone Better Be!
Jul 17, 2018
-
Jul 11, 2018
Episode #124 A Seasoned Operator’s Keys to Mega-Success
Jul 11, 2018
-
Jul 3, 2018
Episode #123 Why You Should Add “Scorpions” To Your Menu
Jul 3, 2018
-
-
June 2018
-
Jun 27, 2018
Episode #122 Lessons Learned Going from Hotdog Stand to World’s Largest Nightclub!
Jun 27, 2018
-
Jun 20, 2018
Episode #121 One Word That Creates Staff Magic!
Jun 20, 2018
-
Jun 6, 2018
Episode #120 The Only Way To Staff Your Restaurant
Jun 6, 2018
-
-
May 2018
-
May 31, 2018
Episode #119 Build Your Brand Inside and Out!
May 31, 2018
-
May 24, 2018
Episode #118 The AMAZING Power of EMPOWERING YOUR STAFF!
May 24, 2018
-
May 17, 2018
Episode #117 Ambiance or Food, Which Comes First?
May 17, 2018
-
May 10, 2018
Episode #116 When Concept Executions Go Wrong (or right)
May 10, 2018
-
May 3, 2018
Episode #115 Your Recipe For Success Fails Without This ONE Ingredient
May 3, 2018
-
-
April 2018
-
Apr 24, 2018
Episode #114 Stay Relevant or Become the Next Restaurant Statistic!
Apr 24, 2018
-
Apr 17, 2018
Episode #113 Launching a New Concept – Mr Bing On Fire in NYC!
Apr 17, 2018
-
Apr 12, 2018
Episode #112 Talking Restaurants with World-Renowned Celebrity Chef David Burke
Apr 12, 2018
-
Apr 4, 2018
Episode #111 Where else can you get $250,000 in 10 Minutes?
Apr 4, 2018
-
-
March 2018
-
Mar 27, 2018
Episode #110 Your people are your greatest asset
Mar 27, 2018
-
Mar 21, 2018
Episode #109 It’s All About Cash Flow And ROI
Mar 21, 2018
-
Mar 13, 2018
Episode #108 Build Your Brand with Ideas For Holidays & Big Events
Mar 13, 2018
-
Mar 7, 2018
Episode #107 Last Minute Tax Advice from an Industry Expert
Mar 7, 2018
-
Mar 1, 2018
Episode #106 Marketing Firepower Starts With Your Brand!
Mar 1, 2018
-
-
February 2018
-
Feb 14, 2018
Episode #105 Why We Love That Old Staff Magic!
Feb 14, 2018
-
Feb 8, 2018
Episode #104 So You Think You Want To Start A Restaurant
Feb 8, 2018
-
Feb 1, 2018
Episode #103 Build Your House On This Foundation!
Feb 1, 2018
-
-
January 2018
-
Jan 24, 2018
Episode #102 Can Your Operation Use a Makeover?
Jan 24, 2018
-
Jan 17, 2018
Episode #101 In The Age Of Online Reviews This Is Dangerous Thinking
Jan 17, 2018
-
Jan 10, 2018
Episode #100 Key Learnings from a Global Hospitality Entrepreneur
Jan 10, 2018
-
-
December 2017
-
Dec 22, 2017
Top 5 Podcast Episodes of 2017
Dec 22, 2017
-
Dec 13, 2017
Episode #99 The Truth About Your Competitors
Dec 13, 2017
-
Dec 5, 2017
Episode #98 If You Build It Will They REALLY Come?
Dec 5, 2017
-
-
November 2017
-
Nov 28, 2017
Episode #97 Inventory in Half the Time, No Kidding!
Nov 28, 2017
-
Nov 14, 2017
Episode #96 Too Crazy To Believe – A True Story
Nov 14, 2017
-
Nov 2, 2017
Episode #95 Is Technology Replacing True Hospitality in your Operation
Nov 2, 2017
-
-
October 2017
-
Oct 25, 2017
Episode #94 More Money in Your Register, Night after Night!
Oct 25, 2017
-
Oct 17, 2017
Episode #93 A Winning Strategy For Your Restaurant From Your Favorite Sports Team
Oct 17, 2017
-
Oct 11, 2017
Episode #92 HIT THE JACKPOT with your Restaurant’s Marketing
Oct 11, 2017
-
-
September 2017
-
Sep 26, 2017
Episode #91 Is Your Restaurant Running You?
Sep 26, 2017
-
Sep 14, 2017
Episode #90 Maybe The Most Important PROFIT BUILDER In Your Restaurant
Sep 14, 2017
-
Sep 6, 2017
Episode #89 Are Millennials REALLY Hard to Manage?
Sep 6, 2017
-
-
August 2017
-
Aug 29, 2017
Episode #88 Astounding Service That Knocked My Socks Off
Aug 29, 2017
-
Aug 22, 2017
Episode #87 Make THOUSANDS of NEW DOLLARS with Relationships
Aug 22, 2017
-
Aug 17, 2017
Episode #86 How To Crush Restaurant Marketing With Erik Shellenberger
Aug 17, 2017
-
Aug 8, 2017
Episode #85 I Started A Mug Club And Earned Almost $50K More A Year!
Aug 8, 2017
-
Aug 4, 2017
Episode #84 The Secret To Getting + Keeping Great Restaurant Staff
Aug 4, 2017
-
-
July 2017
-
Jul 26, 2017
Episode #83 8 Great Things To Tell Your Staff Today
Jul 26, 2017
-
Jul 18, 2017
Episode #82 The Cash Is In Your Pocket Or Theirs
Jul 18, 2017
-
Jul 10, 2017
Episode #81 Staff Turnover…NEVER again…
Jul 10, 2017
-
Jul 5, 2017
Episode #80 These 3 Things are Vital to Your Success
Jul 5, 2017
-
-
June 2017
-
Jun 22, 2017
Episode #79 How To Deliver AMAZING Customer Experiences
Jun 22, 2017
-
Jun 13, 2017
Episode #78 Disaster may be around the Next Corner
Jun 13, 2017
-
Jun 6, 2017
Episode #77 Get Bulletproof or Die!
Jun 6, 2017
-
-
May 2017
-
May 31, 2017
Episode #76 A Financial Expert Tells All
May 31, 2017
-
May 23, 2017
Episode #75 Are your Customers Peeved?
May 23, 2017
-
May 16, 2017
Episode #74 WOW Your Customer or your Competitors Will!
May 16, 2017
-
May 9, 2017
Episode #73 A Secret Weapon For Your STAFF
May 9, 2017
-
May 1, 2017
Episode #72 Here’s A Profit Center More Profitable than your Restaurant!
May 1, 2017
-
-
April 2017
-
Apr 25, 2017
Episode #71 How To Print Money in your Restaurant with Cash Cows
Apr 25, 2017
-
Apr 18, 2017
Episode #70 Explode Your Restaurant’s Marketing Firepower!
Apr 18, 2017
-
Apr 13, 2017
Episode #69 “Paramount Service” Knows NO Pricepoint!
Apr 13, 2017
-
Apr 6, 2017
Episode #68 Secrets From A 5-Star Kitchen w/ Rachel Wiener of the St. Regis Deer Valley
Apr 6, 2017
-
-
March 2017
-
Mar 28, 2017
Episode #67 Could You Leave Your Restaurant? Exit Strategy Part 2
Mar 28, 2017
-
Mar 22, 2017
Episode #66 Never Quit, Never Say Die
Mar 22, 2017
-
Mar 17, 2017
Episode #65 How To Absolutely Dominate The Competition!
Mar 17, 2017
-
Mar 9, 2017
Episode #64 The Money’s Either in Your Pocket or Theirs!
Mar 9, 2017
-
-
February 2017
-
Feb 22, 2017
Episode #63 The Heart & Soul of a Restaurateur
Feb 22, 2017
-
Feb 14, 2017
Episode #62 Would Your Restaurant Win an Oscar?
Feb 14, 2017
-
Feb 2, 2017
Episode #61 What Would Happen if You Left Your Restaurant?
Feb 2, 2017
-
-
January 2017
-
Jan 26, 2017
Episode #60 Why and When You Should Close Your Restaurant
Jan 26, 2017
-
Jan 9, 2017
Episode #59 Recipe for Disaster in Your Restaurant
Jan 9, 2017
-
Jan 2, 2017
Episode # 58 How to Tell if your Menu is Printing Money or Losing Money
Jan 2, 2017
-
-
December 2016
-
Dec 27, 2016
Episode #57 Find Out NOW if Your Least Profitable Menu Items are Your Biggest Sellers!
Dec 27, 2016
-
Dec 21, 2016
Episode #56 How to Save 4% on your Food Cost – Do This Now!
Dec 21, 2016
-
Dec 12, 2016
Episode #55 Dominate Your Competition With Personalized Guest Service
Dec 12, 2016
-
Dec 7, 2016
Episode #54 How To Sell More Gift Cards This Holiday Season!
Dec 7, 2016
-
Dec 5, 2016
Episode #53 A Simple APP That Rocks Your Beverage Sales & Trains Your Staff – PART 2
Dec 5, 2016
-
-
November 2016
-
Nov 28, 2016
Episode #52 This Chain Has it Dialed & Your Restaurant Can Too!
Nov 28, 2016
-
Nov 22, 2016
Episode #51 Are There Leaks In Your Restaurant’s Labor Costs?
Nov 22, 2016
-
Nov 16, 2016
Episode #50 Boost Your Beverage Sales & Train Your Staff With One Simple App
Nov 16, 2016
-
Nov 7, 2016
Episode #49 Is Hospitality A Lost Art?
Nov 7, 2016
-
Nov 1, 2016
Episode #48 Why The Absolute Best Servers Assume The Sale
Nov 1, 2016
-
-
October 2016
-
Oct 24, 2016
Episode #47 This FREE Restaurant App Is A Game Changer
Oct 24, 2016
-
Oct 20, 2016
Episode #46 – Hiring the Wrong People with the Wrong Approach?
Oct 20, 2016
-
Oct 17, 2016
Oct 17, 2016
-
Oct 12, 2016
Oct 12, 2016
-
Oct 4, 2016
Episode #43 TOP TIP – Why Fast Food and Full-Serve Restaurants Don’t Mix
Oct 4, 2016
-
-
September 2016
-
Sep 27, 2016
Episode #42 Systemize Your Restaurant Right From The Start
Sep 27, 2016
-
Sep 14, 2016
Episode #41 Fix what’s broken or you’ll repeat your mistakes!
Sep 14, 2016
-
Sep 1, 2016
Episode #40 Don’t Hire Another Employee Until You Hear This
Sep 1, 2016
-
-
August 2016
-
Aug 17, 2016
Episode #39 You Can’t Have TOO Many HOOKS!!
Aug 17, 2016
-
Aug 3, 2016
Episode #38 Kill It Or Get Killed – 25 Actionable Ideas For Your Restaurant!
Aug 3, 2016
-
-
July 2016
-
Jul 28, 2016
Episode #37 Fill Your Seats night after night for $300
Jul 28, 2016
-
Jul 20, 2016
Episode #36 TOP TIP – Why CLOSING your Restaurant will SAVE you $$$!
Jul 20, 2016
-
Jul 13, 2016
Episode #35 A Rocking Marketing System On The Cheap
Jul 13, 2016
-
-
June 2016
-
Jun 18, 2016
Episode #34 Don’t Fear Technology… Fear a Restaurant without a System!
Jun 18, 2016
-
Jun 7, 2016
Episode #33 Wobbly Tables Wobble Your Customer – The Solution Once and For All
Jun 7, 2016
-
-
May 2016
-
May 31, 2016
Episode #32 This Customer Convenience Adds Higher Profit Sales Without Taking Up Seats
May 31, 2016
-
May 18, 2016
Episode #31 How to Run A Restaurant That Doesn’t Run You – Jaime Oikle of RunningRestaurants.com
May 18, 2016
-
May 11, 2016
Episode #30 The Real Scoop on your State Restaurant Association
May 11, 2016
-
May 9, 2016
Episode #29 If Your Staff Doesn’t Notice, Your Guests Will!
May 9, 2016
-
May 4, 2016
Episode #28 Eric Cacciatore of Restaurant Unstoppable – Why I Surround Myself With Industry Leaders
May 4, 2016
-
May 2, 2016
Episode #27 How to Build Your Brand & Print Money by Dining in Your Own Restaurant!
May 2, 2016
-
-
April 2016
-
Apr 27, 2016
Episode #26 Got the Back of House Blues? Here’s your Answer!
Apr 27, 2016
-
Apr 25, 2016
Episode #25 Is Your Restaurant Crazy Profitable or Just Popular?
Apr 25, 2016
-
Apr 20, 2016
Episode #24 How To Launch A Hot New Concept With Brett Payne Of Classic Rock Coffee
Apr 20, 2016
-
Apr 18, 2016
Episode #23 When Hospitality Goes Wrong – And I Wine!
Apr 18, 2016
-
Apr 14, 2016
Episode #22 What Happened to the Service in a Service Business? An Interview with Chef James Clary.
Apr 14, 2016
-
-
March 2016
-
Mar 10, 2016
Episode #21 The MEGA Power of Your Restaurant’s Daily Pre-shift Meeting
Mar 10, 2016
-
-
February 2016
-
Feb 9, 2016
Episode #20 The Power of Using Restaurant Intelligence To Build Your Business & Brand
Feb 9, 2016
-
Feb 3, 2016
Episode #19 What’s My Dentist Got To Do With It?
Feb 3, 2016
-
-
December 2015
-
Dec 21, 2015
Episode #18 Building Your Dream Team
Dec 21, 2015
-
Dec 11, 2015
Episode #17 Fantastic Food Overshadowed By Inconsistency
Dec 11, 2015
-
Dec 11, 2015
Episode #16 The Challenges of Leasing vs Buying
Dec 11, 2015
-
-
October 2015
-
Oct 30, 2015
Episode #15 The devil is in the details in Denver
Oct 30, 2015
-
Oct 12, 2015
Episode #13 – Get a free copy of my new book
Oct 12, 2015
-
Oct 1, 2015
Sales Stars Server Training – Double Your Profits
Oct 1, 2015
-
Oct 1, 2015
Episode #12 – The Power of A Kid Friendly Restaurant
Oct 1, 2015
-
-
September 2015
-
Sep 8, 2015
Episode #11 – Rock Your Finances
Sep 8, 2015
-
Sep 2, 2015
Episode #10 – Light Up Your Restaurant
Sep 2, 2015
-
-
August 2015
-
Aug 27, 2015
Episode #9 – Is Your Restaurant Wildly Successful?
Aug 27, 2015
-
Aug 18, 2015
Aug 18, 2015
-
Aug 11, 2015
Episode #7 – Are You Running a Restaurant or a BUSINESS?
Aug 11, 2015
-
Aug 4, 2015
Episode #6 How to Build Affinity, Loyalty and Repeat Business.
Aug 4, 2015
-
-
July 2015
-
Jul 20, 2015
Episode #5 – An Amazing Dining Experience in Columbus Ohio
Jul 20, 2015
-
Jul 14, 2015
Episode #4 – How to Cost Your Menu to Maximize your Profits
Jul 14, 2015
-
Jul 2, 2015
Episode #3 – How to Achieve a Restaurant Hat-Trick
Jul 2, 2015
-
-
June 2015
-
Jun 23, 2015
Jun 23, 2015
-
Jun 15, 2015
Episode #1 – Create a Kick-Ass Brand (not just a restaurant)
Jun 15, 2015
-