Want to listen to the latest Restaurant Rockstars podcast episodes?

Episode #71 How To Print Money in your Restaurant with Cash Cows

What’s a Cash Cow you ask?  Any food or beverage menu items that have a high “perceived value” with guests, cost very little to put on the plate, are very popular and most important very profitable.  This is how you make money in the restaurant business folks!  Listen to this episode for the real scoop and then to put this plan in action!

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Episode #70 Explode Your Restaurant’s Marketing Firepower!

Nothing is more important than your restaurant’s hard-earned reputation. Here is a very powerful tool that will automatically capture your restaurant’s positive reviews and post them to the major online review sites and social media platforms.  You’ve got 1000 other details to think about in your restaurant, it only makes sense to build systems into your business across your restaurant. 

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Episode #68 Secrets From A 5-Star Kitchen w/ Rachel Wiener of the St. Regis Deer Valley

Listen as the Chef from the St. Regis Deer Valley tells of her early desire to cook, family influences and path through numerous positions in varied kitchens to lead at the St. Regis.  Its a refreshing story that I hope inspires other operators, chefs and restaurant people in all positions.  In my opinion, this is the true definition of hospitality and the only way to run a kitchen and a restaurant.

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Episode #66 Never Quit, Never Say Die

Today’s guest Mr. Jim Palmer is a multi-faceted entrepreneur, as well as a marketing and business building expert.  Despite tremendous life challenges, Jim has the philosophy of “Never Quit, Never Say Die”!  Listen as he tells his story of hardship turned to victory.  We can all be inspired, learn and apply these life lessons to our own business.

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Episode #65 How To Absolutely Dominate The Competition!

Listen to today’s episode as we cover cost cutting, sales building, guerrilla marketing and service-smashing customer loyalty programs.  This podcast is loaded with ideas to Maximize profit and gain what I call a “Secret Weapon” in this business and if you want to take this Action further, we’ve got a deal for you – Stay Tuned!

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Episode #63 The Heart & Soul of a Restaurateur

You know this business is all about passion… the blood, sweat, tears and hard knocks that define a triumphant restaurateur. Listen as Chris tells his story of the obstacles he faced to establish his now busy Cafe, the steps he’s taking to “systemize” his operation and how dreams still come true everyday in the restaurant business.

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Episode #62 Would Your Restaurant Win an Oscar?

When your doors open for business each day, its like the curtain going up and suddenly its “Showtime”!  Think of your staff not as hosts, bussers, bartenders and servers, but as actors and actresses on stage ready to delight the customer not just with the products you sell, but the service you provide.  Delivering amazing dining experiences with consistency and flair is the key to a long sustainable business that prints money.

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Episode #60 Why and When You Should Close Your Restaurant

In this latest episode, my friend and industry PRO Jaime Oikle of www.runningrestaurants.com and I discuss why you should probably close your restaurant one or two days a week.  Unless you’re in Las Vegas or a major destination with constant traffic, you just might be losing money staying open on your slow nights.

Listen as we walk you through a simple daily Break-Even exercise which will show you exactly how much you need to ring in sales each and every day.  This quick listen is time well spent to really dial in your operation and most important save and boost your Profits!

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Episode # 58 How to Tell if your Menu is Printing Money or Losing Money

In my last episode #57 we calculated your Profit per Dish in every category.  Now armed with this powerful information, the Product Mix Report (PMIX) is the “key” that shows your restaurant’s volume of sales for every product on the menu.  All you do is plug in a particular date range (at least a month or two) and see if your Most Profitable Items are your restaurant’s Biggest Sellers… If Not, time to do some menu tweaking to maximize your restaurant profits!

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Episode #57 Find Out NOW if Your Least Profitable Menu Items are Your Biggest Sellers!

You’ve got to listen to my next series of Podcasts and this one in particular…  I’m working with my friend and industry PRO Jaime Oikle of www.runningrestaurants.com and together, we’re going to Rock Your Restaurant!  In these next few podcasts, we’ll take you on a profit maximizing ride covering some simple systems you can use immediately to lower your costs, dial in your restaurant’s critical numbers and make more money.  Stay tuned for the bottom line skinny!

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Episode #55 Dominate Your Competition With Personalized Guest Service

Listen as I interview Joel Montaniel, the head of SevenRooms.com who has developed a cutting-edge app that allows your restaurant, hotel or hospitality staff to treat every customer like your Most Important Customer.  Now your operation has a powerful service and marketing tool to tap into powerful guest profiles from any device even from away, manage your reservation book, know in an instant your customer’s preferences and so much more.  SevenRooms is also your database whether you have one location or multiple locations. 

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Episode #54 How To Sell More Gift Cards This Holiday Season!

Its the Holidays and there’s no better time to sell more Gift Cards!

This time of year is a cash injection in your business that can bring in hundreds even thousands of extra dollars in the next 3 weeks!

Listen to this episode as I give you some simple and very effective marketing ideas to make your cash register ring this holiday season… you might even learn a few secrets you can use all year long to boost your sales and build your restaurant’s brand.

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Episode #52 This Chain Has it Dialed & Your Restaurant Can Too!

I’ve always believed there are 3 very important elements to any successful restaurant – Food, Service & Ambiance and to really get the buzz going for your place, you’ve got to nail all three.

I happened to visit a well-known major chain restaurant recently and the experience really knocked my socks off and my kids were pretty impressed too.  They wanted to take our server home with them, but I’ll get to that.

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Episode #51 Are There Leaks In Your Restaurant’s Labor Costs?

You know that Labor cost is one of your restaurant’s biggest expenses alone without all the common employee abuses that happen every week in this business.  When I started my first place, I had employees who’d clock in early and stand around. I had employees clock in co-workers even when they weren’t on the schedule and the list of potential losses go on an on.  Until I put a stop to it!

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