Episode #151 Dominate your Competition like a Las Vegas Casino

What would you do to compete if you ran a casino hotel in famous Las Vegas?  What would you do to open a restaurant and what strategies would you use to increase sales in the restaurant? Yes, we can all name the mega-brand hotels on the famous strip, but how could you make a splash if your operation was “Off” the strip?  How could you capture the imagination of the public and get them in your door?