I’m talking to Mr. John Hopper of The Greatest On The Planet. He is a veteran business owner with a truly transformative employer philosophy. We talk about the “6 Things You Should Care About as an Employer”, what your staff are looking for in the place they work AND Why you need to listen to their needs and deliver. Its a magic formula to building the foundation of your business and creating lasting customer relationships.
Service really begins the moment your customer approaches your restaurant. Before you even begin training your staff to serve and sell, be sure you look at your place through your customer’s eyes…
Labor will always be any businesses’ biggest challenge, but you can turn the tables so to speak with a simple system or plan B, that becomes your restaurant’s strongest competitive advantage.
Whether you run a food truck, coffee shop, fast casual or full-service restaurant, know that every interaction between your staff and each guest must be consistent and memorable across your operation. This comes with regular consistent training as a given, but more importantly the culture of your place. Are you building and sustaining a culture focused on hospitality, family and fun?
There are so many reasons people run restaurants. Many of us first got into the business because of passion. Maybe you started working in restaurants and really loved the personal side, camaraderie with staff and customers alike. Perhaps you are drawn to the high-energy.
Possibly, you were a chef with a loyal following of raving fans, or you just saw an opportunity and took the plunge. But that was years ago. Are you still passionate and committed to run a top-notch operation?
Give a listen to this episode. Yikes, unfortunately, Its a true story that we can all learn from, but mostly its about what should never happen in your operation. It won’t if you put a premium on training and service also.
Listen to today’s episode and see for yourself if true Hospitality is being replaced by Technology. It’s perfectly fine to automate your business and use technology and systems to improve, but not at the expense of understanding the core elements of your business first. After several days of experiencing paramount service at the Diplomat Beach Resort in Florida, my initial judgement got the better of me as I was suddenly immersed in technology at the Minneapolis airport.
Listen to today’s episode and I’ll give you the “key” to maximizing profit from your menu, every item every time. Menu Profit is one mission critical detail in your restaurant that you may be missing. You may in fact have a menu that your customer’s love, but that doesn’t mean you’re making lots of money selling it! This really is common and I see it all the time in restaurant’s I work with. You’re working just as hard preparing low profit items as high profit, so you might as well give yourself every advantage.
Give today’s episode a listen… its short, but powerful. Here, I present one of the most effective training exercises I know that’s proven to not only deliver amazing dining and service experiences, but to increase your restaurant sales. When your entire team are conditioned with product and restaurant knowledge to educate, inform and entertain each and every customer, you will have an unstoppable competitive advantage.
When I ran restaurants, I approached service from the customers point of view. That is at least twice a week, I was a customer in my own restaurant. Doing so gives you a really good understanding of what I call the “3 Most Important Attributes of any Successful Restaurant… Food, Service & Ambiance”.