restaurant brand Archives - Page 2 of 3

Episode #197 Powerful Bar Promotions to Attract New Customers

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea February 28, 2020

In this episode of the Restaurant RockStars Podcast I’m speaking with Nick Fosberg, a bar and restaurant marketing Guru and a multi-unit owner/ operator himself. Stay tuned and Listen to Nick to find out: The Most Effective Promotions to Attract New Customers in 2020, What most owners do for marketing and Why it Doesn’t Work, The How & Why of List Building and Lead Generation, The power of what he calls the “Viral Offer Promotional Campaign”. We also discuss the Pros & Cons of “Discounts”, how to strategize a discount without diminishing your brand or the value of your products and the Profitable ways of Advertising your promotions this year.

Episode #196 Sustainable And Profitable Starts At The Table

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea February 14, 2020

In this episode of the Restaurant RockStars Podcast I’m speaking with Chef Ali Gonzalez, a man who has dedicated 30 years to his passion for culture, tradition and fresh-crafted food from scratch by using natural resources. Chef Ali has been on a decades long quest to fix what’s broken in the restaurant industry. As a Chef, Coach and Mentor Ali has run restaurants, hotels, catering companies and even cooked for the movie industry.

Episode #195 Restaurant Design for R.O.I. and Increased Profit!

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea February 7, 2020

Today I’m speaking with a 30 year veteran designer in the hospitality and food service space. Its incredible! Lu Schildmeyer of LU S Design Associates has designed over 700 restaurants, 400 bars and 1500 food service facilities. We’ll be talking the basics of lighting design, materials and finishes. More importantly, you’ll get the lowdown on the importance of traffic flow, acoustics, your menu, efficient kitchen design and complying with building and life-safety codes. Lu has the talent and experience to achieve great design without breaking the bank.

Episode #194 How To Create And Grow A Powerful Restaurant Brand

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea January 31, 2020

There are so many aspects to Brand Building… logo, colors, font, ambiance, uniforms, signature dishes and drinks and theatrics… yes, theatrics. Don’t forget this business is all about Entertainment. You’re in business to create experiences for your customers that will bring them back again and again and more importantly spread the word. In this episode of the Restaurant RockStars Podcast, I’m speaking with Meg Prejzner a brand strategy guru who’s the Founder and CEO of Hackett Brand Consulting.

Episode #171 Priceless Legal Advice For Restaurants

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea July 16, 2019

When I ran restaurants, my attorney was invaluable for so many unexpected issues saving me time, money and headaches. You never know when something seemingly innocent turns into a big problem. I’m also a huge believer in creating and sustaining an unstoppable “Brand”, not just running a restaurant. Today on the Restaurant RockStars Podcast, I’m speaking with Abe Cohn, a NYC attorney who specializes in Intellectual Property, Trademark & Brand Protection for restaurants.

Episode #170 The Skinny On A POWERFUL BRAND

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea July 11, 2019

I was blown away this week speaking with Reed Allen Slobusky – he’s the consummate impresario restaurateur. Passion drives this business, but so does marketing genius, financial acumen and a finger on the pulse of what diner’s want in a restaurant. Listen to this episode of the Restaurant RockStars Podcast, get creative and follow Reed’s lead on this. If you have one location or many locations, build and run a “BRAND”. Its truly how to open a restaurant, how to run a restaurant and how to increase restaurant business.

Episode #169 A New Take On The Labor Shortage

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea July 2, 2019

The biggest restaurant challenge today is finding and keeping a great staff! Doesn’t matter where you live or run your restaurant, unemployment is at record lows. In this episode of the Restaurant Rockstars Podcast, we explore an innovative way of recruiting. I’m speaking with last year’s Gubernatorial candidate from Maine, who now heads up the “Workforce Development Committee” for Hospitality Maine. I’m on this committee so I’ve had a first hand look and front row seat for a new program that finds, recruits and apprentices staff for restaurants and lodging properties.

Episode #168 How to Grow Profits & Please Customers with Online Orders

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea June 26, 2019

Fact is 82% of the Dining Public Order Out! If your restaurant isn’t taking online orders, you’re missing lots of sales and potential profit. I have always believed that you can’t have too many profit centers in your restaurant and this one is a must have. Problem is many systems require you to have multiple tablets from each of the delivery platforms to receive orders. Talk about a nightmare. How could your staff possibly keep it all straight without messing up orders, not to mention the wasted food, lost profits, clutter and storage issues. That’s just crazy. But today, I’m talking with an industry veteran who’s disrupting the old way with an innovative online ordering solution!

Episode #167 Dream Candidates For Your Restaurant Kitchen

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea June 19, 2019

Does your operation have a “Plan B”? A backup when the unexpected occurs? Most of the time this happens in the kitchen. You just got notice from your chef that they’re moving on to your competitor. Your customers love your food and now the person responsible for making it all happen just gave you two weeks. Are you feeling the heat? Well no worries. Today I’m talking with Mr. Daryle Degan, a charming Scot who noticed both an increase in demand from restaurants to find quality staff and the struggles candidates faced when navigating their way to the perfect job.

Episode #166 A Little Love, Salt and an Epic Restaurant Comeback

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, VideoBy Thea June 13, 2019

I loved this episode. Passion runs deep in all restaurants, but the magic formula to creating a truly great restaurant can be elusive. Even more so when you take an established and iconic brand and turn it into something completely new. Today, I’m speaking with Ms. Sylvie Gabriele who accomplished just that. She transformed her father’s 37 year old Los Angeles restaurant and re-branded it with her own vision in every way. In fact along with other accolades, her new restaurant “Love & Salt”, was named “LA’s Best Restaurant Comeback Story” by Forbes Magazine.

Tag Archives: restaurant brand