Episode #191 How a Powerful Brand Becomes a Franchise – The Daily Jam

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

In this episode of the Restaurant RockStars Podcast, I’m speaking with a franchise expert who cut his teeth in several other most successful brands. Krispy Kreme, Auntie Annie’s Pretzels, Cold Stone Creamery… you’ve heard of these. Berekk Blackwell is now the President of a fast growing concept called “Daily Jam”. Its a breakfast, lunch, brunch and specialty cocktail brand that’s refined its mission and now growing regionally and national with a franchise model.

Episode #190 A Brand Creating Raving Fans – MIXT

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

I’m always amazed at those dynamic hard-charging people that can grow a concept to multiple locations.  It takes courage, fortitude, an unwavering vision, not to mention leadership to build a brand and maintain consistency and quality that’s on point. In this episode of the Restaurant RockStars Podcast, I’m speaking with Leslie Silverglide who’s the co-founder…

Episode #188 Forget your Competition, Think like your Consumer – w/ Erik Shellenberger

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often? Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness. I love Erik’s “Test Taking” analogy. Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy.

Episode #185 How An Epic Brand Savors Sweet Success – The Cheesecake Factory

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

In today’s episode of the Restaurant RockStars Podcast, I am thrilled to speak with Mr. Donald Moore, the Executive Vice President and Chief Culinary Officer for the Cheesecake Factory. What has always amazed me, as it does most people is the extensive menu offering 21 pages and over 250 menu items and get this – all done from scratch! I have always wondered how they can inventory, prep, prepare and deliver consistency across the chain with reasonable ticket times in their very large and constantly busy locations.

Episode #184 Laser-Focused Marketing Strategy for Restaurants

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

Don’t just run a restaurant, build a BRAND! To do this, you need to follow a proven marketing strategy and one size does not fit all. How do you cut through all the noise and clutter out there vying your customer’s attention? The answers are in this episode of the Restaurant RockStars Podcast. Mr. Dan Westmoreland is the Vice President of Demand Gen at Fountain.com and a true marketing “Super Hero”. He’s worked with hundreds of business owners, and today will be giving you immediately actionable advice and proven ideas to build and move your brand forward.

Episode #182 The Power of the Entrepreneurial Dream With Javamelts Founder Carolyn Barbarite

Audio, Brand Building, Interview, Marketing, RR Podcast, Systems, Video

We’ll be diving deep into all the obstacles Carolyn’s overcome and keeps hurdling with her eye on the prize. Finding the product developer and testing endless samples, finding the right manufacturer, figuring out distribution, going on QVC and fielding all the amazing press following her company. This is a certified “Women Owned Company” and when you listen, you’ll be caught up in the excitement of chasing the American dream. The end lesson is persistence and tenacity which Carolyn has in spades.