You know this business is all about passion… the blood, sweat, tears and hard knocks that define a triumphant restaurateur. Listen as Chris tells his story of the obstacles he faced to establish his now busy Cafe, the steps he’s taking to “systemize” his operation and how dreams still come true everyday in the restaurant business.
In my last episode #57 we calculated your Profit per Dish in every category. Now armed with this powerful information, the Product Mix Report (PMIX) is the “key” that shows your restaurant’s volume of sales for every product on the menu. All you do is plug in a particular date range (at least a month or two) and see if your Most Profitable Items are your restaurant’s Biggest Sellers… If Not, time to do some menu tweaking to maximize your restaurant profits!
In this episode, I’m going to show you how your approach to hiring will make all the difference. Once you have the right staff that truly care about the guest’s experience, consistent training will build your brand and ring your cash register.
In my last episode, my friend and fellow industry Pro Jaime Oikle of www.runningrestaurants.com suggested we ask our listeners for their most challenging questions. You responded and the Q & A session was super powerful.
When you’re in the absolute thick of running your restaurant, you need answers like yesterday… Answers that will help you solve critical problems and significantly improve your operation.
So, I was super excited when my friend and industry collaborator Jaime Oikle of www.runningrestaurants.com suggested that we ask our listeners for their most challenging questions.
When you eat out in other restaurants, if you’re anything like me you critique the operation – from food to service and ambiance… Funny how we can have a critical eye and think “I can do it better”! But in your own restaurant, do you regularly look at the thousands of details – essentially seeing what the guest sees? If not, you might have a fast-food approach… get them in , get them out and present the check!
Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand. When you hit the jackpot with this form of marketing, your staff are selling more, having more fun and making more money, while your customers are having more fun and spending more money. Next thing you know, your customers are your best marketers, telling everyone they know about your place.
Here’s an easy & inexpensive way to create an amazing video that brings your restaurant to life for the customer even when they’re not in your restaurant. How powerful is that? You can demonstrate your food, service & ambiance… everything that makes your place special and get those customers in your door and coming back again and again.
Many restaurateurs HATE the numbers… some even avoid their finances completely, but I’m going to show you why this is a dangerous game. If your restaurant has a slow night or two a week, you have 3 choices…
You have one chance to make a positive impression in your restaurant and make no mistake, impressions are lasting. Train your staff to NOTICE what the guest sees, feels & experiences in your restaurant and empower them to FIX what’s broke!
– There are 12 “Key-Guest Contact Points” in every restaurant, from the parking lot, throughout your common areas to the all-important “Thank You’s & Welcome Back”