Episode #188 Forget your Competition, Think like your Consumer – w/ Erik Shellenberger

Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often? Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness. I love Erik’s “Test Taking” analogy. Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy.

Episode #185 How An Epic Brand Savors Sweet Success – The Cheesecake Factory

In today’s episode of the Restaurant RockStars Podcast, I am thrilled to speak with Mr. Donald Moore, the Executive Vice President and Chief Culinary Officer for the Cheesecake Factory. What has always amazed me, as it does most people is the extensive menu offering 21 pages and over 250 menu items and get this – all done from scratch! I have always wondered how they can inventory, prep, prepare and deliver consistency across the chain with reasonable ticket times in their very large and constantly busy locations.