After the coronavirus crisis, we’ll see an unprecedented number of troubled restaurants. Even previously successful brands might find it difficult to reopen and get their customers back. It’s the moment of truth for every restaurant owner. Under the pressure of the crisis, people don’t have time anymore to procrastinate and have to make hard choices. Whether you’ve been looking for a way out for quite some time or you are determined to save your restaurant, you should take action because it’s now or never.
When looking for financial help to start your business, you’ll have to choose between two ways of getting restaurant funding: debt or equity. There are many types of lenders and investors in the restaurant business all with different goals, requirements, and expectations. First, you should consider them all…
Service really begins the moment your customer approaches your restaurant. Before you even begin training your staff to serve and sell, be sure you look at your place through your customer’s eyes…
Our recent travel experiences differed greatly at a variety of businesses. Whether they were resort hotels, a hip modern motel, high end restaurants, Chinese take-out, the local bagel shop and a bowling alley; the lessons learned are the same. Regardless of the price of your menu or service provided, hospitality is either present or noticeable absent.
I expect to receive the same quality of service whether dining in a Denny’s or a 5-Star Restaurant. The basic principle is the same… its all about hiring the best people with a true desire to serve the public and then developing them, training them, recognizing and rewarding them to build your business. That’s what I Call “PARAMOUNT SERVICE”!
Lots of restaurants hire in a pinch for the wrong reasons with the wrong approach. I see want ads all the time for desperate restaurants seeking experienced people…
“Wanted Experienced Cook.. Experienced Server” – Why? Most of the time, these people usually don’t work out – No wonder turnover is so high in the restaurant business.
As restaurateurs, you dine out frequently and when you do I assume you have a critical eye on other’s operations. If you’re anything like me, you analyze the curb appeal, overall ambiance and above all else, that restaurant’s service and food and beverage quality.
Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand. When you hit the jackpot with this form of marketing, your staff are selling more, having more fun and making more money, while your customers are having more fun and spending more money. Next thing you know, your customers are your best marketers, telling everyone they know about your place.
The restaurant industry is a HIGH TURNOVER business, but I’ve got the solution. Don’t hire another person in your restaurant until you listen to this podcast episode.
Forget about help-wanted ads, you can’t simply fill openings… that’s a sure fire way to find average people, who will deliver average guest experiences, average food & drink and lead to nothing but problems in your restaurant.
A “hook” is anything unique, different, eye-catching or appealing about the way you do business.. If you have really cool hooks and promote them well, there’s no stopping the power of your restaurant brand. Best of all, very few restaurants (your competitors) are doing this, so its a Competitive Advantage for you.