Many restaurants waste thousands of $$ on the shotgun approach of traditional marketing. Listen as Bar/Restaurant expert Nick Fosberg explains how persuasive lead-generating marketing can zero in on your most qualified new customers and keep them with a sniper approach.
You have one chance to make a positive impression in your restaurant and make no mistake, impressions are lasting. Train your staff to NOTICE what the guest sees, feels & experiences in your restaurant and empower them to FIX what’s broke!
– There are 12 “Key-Guest Contact Points” in every restaurant, from the parking lot, throughout your common areas to the all-important “Thank You’s & Welcome Back”
As owners and managers, we all get to sample the menu, but how often do you sit down as a customer? There’s no better way to build your brand, manage your team and elevate the guest experience. Take a seat in your dining room to see, feel and experience what the guest does.
Chef James Clary has owned and managed many fine dining restaurants and one of his secrets to success was treating every guest as if they were the “most-important” guest, even when his restaurant was a full-house. Why are so many restaurants in the hospitality business missing the hospitality?
I have always believed that great service is about taking the guests on a magical journey of everything the restaurant is about. Because let’s face it, guests are often first time visitors to restaurants and they don’t know what they’re going to enjoy or what’s exiting about the restaurant.
It’s really up to the entire service team – not just the wait staff, but also the host, the busser and the bartender. Every part of the service experience should be delivered by a choreographed team.
I spent 20 years starting and operating restaurants. When I first began, I had virtually no experience, so I needed to give myself every advantage. The biggest advantage (I called it my “Secret Weapon“) was systems. I knew instinctively that creating systems would make all the difference between succeeding or becoming another statistic.
From the get-go, I decided to work on my business now so I could decide how I would work in my business later. This took some serious work up-front in creating the systems, but this ultimately led to freedom. Now, I could manage from afar (so many operators are so close to their restaurants, they’re missing a fresh perspective) and look at the big picture from 30,000 feet. These systems exploded sales, built my “Dream Team” staff, and created a dominant powerful brand that crushed my competition. They also allowed me to pay great people to run my business as “their own business,” taking “ownership” of the results. You have a system when you can leave your business for a week, a month, or a year, and it will be just as successful—or more so—when you return. I can show you how…
Roger explains how you can use your staff as your #1 marketing tool to maximize your profits. Servers who are trained to sell will double if not triple their sales and keep your customers coming back for more!
Hey there all you restaurant rock stars…want to make more money and get more regulars in your restaurant? Give things away (NOT INSIDE, BUT OUTSIDE your restaurant)! Give a quick listen and see what I mean.