Episode #120 The Only Way To Staff Your Restaurant

I’ve always believed that the Help Wanted ads are a great way to find someone else’s problems and just because you need a new hire, the wrong person won’t be doing your business any favors.  So here’s a paradigm shift.  Give this episode a listen as today I’m talking to a superstar recruiting expert.  Mr. Mike Durre shares his “secret sauce” to finding key personnel from a GM, to Chef to line positions.

Episode #119 Build Your Brand Inside and Out!

Heres a TWIST many restaurants miss. There are so many ways you can leverage your restaurant’s LOGO while promoting everything that’s special about your place. Give a listen to today’s episode as Thea and I riff on the power of your logo which is the true foundation of your marketing, to powerful promotional ideas that capture the public’s imagination, create that BUZZ and get them talking.  

Episode #117 Ambiance or Food, Which Comes First?

Most restaurants want to turn their tables over and over, but again this one has so much space, they just keep packing them in and keeping them.  So what keeps them busy? EXPERIENCES!   On top of a James Beard Award-Winning Chef and lots of menu variety for both food and drink, this place serves up lots of FUN! You’ll have to give this episode a listen to learn all about it and when you do, your gears are probably going to start turning with lots of fresh ideas for your own place.

Episode #116 When Concept Executions Go Wrong (or right)

I’ve started multiple concepts… some Rock N Rolled right from the get-go.  Another needed a total about face and re-branding, while yet another never really got legs and I had to sell it. Give a listen as Thea and I discuss different concepts, the things that make them work or Not, special “hooks” and lots of ideas to consider that impact your guest’s experience.

Episode #86 How To Crush Restaurant Marketing With Erik Shellenberger

My expert today, Mr. Erik Shellenberger weaves his decades of restaurant experience, from the trenches to management with a rare expertise in social media, web design and S.E.O., online reviews and brand building.  He’s going to cut the fluff and give us the basic foundations of success in all these areas. Listen to Erik freely share his knowledge and expertise and watch the needle move.

Episode #84 The Secret To Getting + Keeping Great Restaurant Staff

One of the biggest challenges you face as an operator or manager is staffing and turnover.  Its a tough labor market No Secret, but its all about your approach to finding great staff and keeping them.  

The wrong approach is thinking “I need someone NOW.. I’ll just place an ad in the paper and hang a help-wanted sign on the door”.  That’s just a recipe for disaster.  More than likely you’ll find someone that’s a morale killer with bad habits there just for the paycheck.  Today’s podcast gives you a better approach.  Its all about finding, developing, recognizing and rewarding what I call your “A-Team”.